PR Services Inc.
Question: I'm not sure if our marketing efforts are on target, should we advertise more? Should we just use PR? What about direct mail? Can we use the Internet?
Answer: PR Services, Inc. adheres to a philosophy of "Integrated Marketing," that is, developing a marketing mix of the various disciplines within the marketing budget, that provides maximum results of sales and building awareness in front of your target audience. Publicity is a great tool for building awareness, gaining exposure and third party credibility. However, start up companies often will follow, what I call the "Pet Rock School of Success." Get us some front page coverage, and we'll make millions (similar to the makers of the Pet Rock).
Ron Hingst, President, PR Services, Inc.
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